B2B and Ecosystem Integration

Strengthening Partnerships

B2B and Ecosystem Integration under the TDRGP in The Gambia

The B2B (Business-to-Business) and Ecosystem Integration component of the Tourism Diversification and Resilience in The Gambia Project (TDRGP) plays a crucial role in connecting tourism enterprises, service providers, and support institutions into a cohesive, competitive, and collaborative value chain. It fosters meaningful partnerships between lead firms, MSMEs, and community-based enterprises while promoting sustainable and inclusive linkages within The Gambia’s tourism ecosystem.

Objective

The core objective is to strengthen collaboration and business synergies among stakeholders in the tourism value chain. By facilitating B2B engagements, networking events, and digital marketplace linkages, the project ensures that small and medium-sized enterprises (SMEs) gain improved access to markets, resources, and innovation networks.

Key Focus Areas

• Facilitating Partnerships: Promoting linkages between lead firms and local MSMEs through supplier development programs and partnership forums.

• Market Integration: Enhancing MSMEs’ access to local and international markets through trade fairs, exhibitions, and digital B2B platforms.

• Technology-Driven Collaboration: Leveraging digital tools to connect tourism operators, suppliers, and customers for efficient transactions and information sharing.

• Policy and Institutional Support: Engaging public and private institutions to create an enabling business environment that encourages innovation and fair competition.

• Sustainability and Inclusion: Encouraging partnerships that prioritize local sourcing, women’s empowerment, and community participation.

Expected Outcomes

• Strengthen the overall competitiveness of The Gambia’s tourism sector.

• Increase collaboration among firms and institutions for shared growth.

• Enhance market access and create new business opportunities for MSMEs.

• Drive innovation and digital adoption across the tourism value chain.

• Build a more resilient and inclusive tourism economy in The Gambia.